Tim Cook, Apple’s new CEO has publicly mentioned that the iPhone -which represents 50% of Apple’s business- may be “one day” assembled in the United States. While this will certainly not happen overnight, this may give hope to a consumer electronics manufacturing industry that is quasi-inexistent in the USA.
Clearly, it would be unrealistic to think that the next iPhone would be manufactured in the U.S next year – at this point it seems extremely unlikely, if not simply impossible. However, the notion that a more robust consumer electronics manufacturing business can be built in this country is very interesting. Apple could for example start moving some production back to the U.S on low-volume products like the Apple TV box, or the upcoming television slated for 2013, which is still a rumor at this point.
But let’s not kid ourselves: although Tim Cook may be more open to the idea that Steve Jobs seemed to be (he once said to President Obama: “the jobs aren’t coming back” on this very topic), the execution of such a move back home would be slow. (more…)