Companies pay special attention to emerging markets as there’s significant room there for growth. Such markets are catered to by a plethora of low-end or mid-range smartphones, usually powered by Android. Samsung holds a strong position, which gives it a leg up on Apple when it comes to their global statistics. The iPhone doesn’t exactly fit the range of most customers in emerging markets, though that doesn’t mean they can’t desire for one. A recent survey finds that in majority of the emerging markets, iPhone happens to be the most desired smartphone.