"Protect your home button," says this ad for Smart Pants iPhone underwear.
Tired of your iPhone case? Now you can play dress-up with tiny underwear from Japan that turns your home button into something altogether different.
Smart Pants from game giant Bandai slip over the lower part of your iPhone in a weird but very Japanese bit of anthropomorphization.
"Pants," or "pantsu," is often used to denote underwear in Japan, and these mini undies come in eight varieties for both men and women.
The selection runs from bland briefs and boxer shorts to strawberry-patterned panties and racy leopard-print "t-back" thongs.
One of the eight is a secret design, according to Bandai's Gashapon World capsule toy page.
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