Apple has quietly begun price-matching other major retailers on sales of the iPhone 4 and iPhone 4S, potentially bringing down the devices' cost by almost $50. According to a source speaking to MacRumors, the company recently gave its retail stores authorization to discount the two iPhone models upon request, though if you don't live near a retail store and buy your Apple products online, you'll be out of luck.
The move may be an effort to breathe a little extra life into the current iPhone lineup as customers begin to hold off on their purchases in anticipation of a new device. During Apple's recent third quarter conference call, Apple CEO Tim Cook acknowledged that the iPhone was seeing slowed growth due to customers reading rumors about an upcoming device—he pointed out that the company goes to great lengths to keep its product roadmap secret, but said trying to stop rumors is futile.
"That's the great thing about this country; people can say what they think. I'm not going to spend any energy trying to change that. I'm glad people want the next thing. I'm super happy about it," Cook said.