Many analysts have already predicted that the iPhone SE is going to perform very well in the market as there are millions of people who still haven’t upgraded their iPhones because they would rather not move to a larger display size. That’s really the only reason why Apple has come out with the iPhone SE. While the company is yet to provide official pre-order figures for its new iPhone, a report claims that iPhone SE pre-orders in China have topped 3.4 million units.
CNBC reports that the initial pre-orders recorded in China alone have topped 3.4 million units and that gold has been the most popular color option among buyers in the People’s Republic. The report also mentioned that the newly introduced rose gold color has proved to be the second popular option among customers.
Analysts expect that the iPhone SE will perform particularly well in emerging markets like China, Russia, Brazil and India as customers will move towards the iPhone SE due to its lower price point as opposed to the iPhone 6S and iPhone 6S Plus. It’s also said that the new handset will appeal to customers who are in the market to purchase their first ever smartphone.
Analysts estimate that Apple is going to add up to 15 million additional iPhone sales this year courtesy of the newest addition to its smartphone lineup, some believe that this is a very liberal estimate and that actual sales might be lower, but we won’t know that for sure until Apple provides us with official figures. That might take some time.