Nothing like some interesting Apple news to start the week. First off, there’s a new video making the rounds showing off a speed comparison between every iPhone model from the 5S all the way back to the original. The tests include turning on, and off the iPhones, as well as visiting websites. Each one shows that the operating system is a meaningful part of the equation, and not just the processing power of the devices. The results are as expected in most cases, but there are a few surprises in the video from EverythingApplePro.
Another bit of Apple news is that Apple has become the world’s most valuable brand according to Interbrand, an identity and brand consulting company. The same survey has been done for the past 13 years to identify the annual “Best Global Brands”. Coca-Cola has come out on top each of the previous 13 years, but now Apple has topped the list. Apple has been in second since 2011, and while they moved to the top spot in 2013, Google moved into second with Coca-Cola slipping to third. Finally, Businessweek put together a little chart showing the revenue of various companies. The iPhone by itself is more valuable than Microsoft, Coca-Cola, Disney, and McDonald’s, among others. There are more valuable brands, but if you then take Apple as a whole ($156 billion in revenue for 2012), they’re fourth on the list, with the iPhone by itself sitting in tenth position. Also, the iPhone makes up more than half of Apple’s total revenue.
The iPhone is obviously Apple’s biggest business helping it become the most valuable brand in the world, part in thanks to ever increasing speed.