Price is becoming an increasingly important factor when purchasing a device. More than one-fifth of smartphone owners now say that price is main reason they chose their current device. However, customers reported lower levels of satisfaction with devices purchased for their lower price, and were less likely to purchase from that manufacturer again than if they had purchased the device for product-related reasons, like operating system.
What was your main factor in picking up an iPhone? Are you likely to stick with it the next time you buy a phone? Let us know below in the comments.