(Credit: Apple/YouTube Screenshot by Chris Matyszczyk/CNET)
You are your smartphone, and your smartphone is you.
It is, by now, an accepted wisdom that your choice of pocket computer says more about you than perhaps even you might articulate.
These pages are evidence that such a choice elicits a competitive element. So might I present a supposedly objective piece of educational research that shows iPhone users are a touch smarter than users of other phones?
As with all the finest educational research, this was sponsored by a betting company, Britain's Ladbrokes.
It gave 2,000 human beings the Test Of Wits. This is a compendium of seven brain teasers that purports to examine just how sharp you are.
Before the human beings began the test, each had to state the manufacturer of his or her smartphone.
The results will cause pain to some and an increased level of arrogance among others. You see, Apple users were the victors. Yes, those vain, design-conscious poseurs (disclosure: I myself own an iPhone) do indeed have the sharpest minds.