New analysis from mobile data management startup Onavo, shared exclusively with Mashable, sheds some light on the differences between iPhone and Android users, at least when it comes to their mobile social networking behaviors.
Onavo analyzed data from a representative sample of more than 100,000 mobile owners, and looked at more than 40 terabytes of anonymized mobile data over a 30-day period.
The startup discovered some interesting tidbits. The typical iPhone owner, for instance, can’t get enough of Facebook. In fact, 90% of iPhone-toting folks use the social app over mobile networks, and Facebook usage happens to account for 10% of all the mobile data iPhone users consume on their pocket-friendly Apple devices. The Android user is a bit less enamored with Facebook, albeit still “in like” with the social network — 63% of Android owners use Facebook, and Facebook still accounts for 5% of all mobile data on Android.
“The social networking activity on mobile clearly differs according to which mobile you have,” Onavo CEO Guy Rosen tells Mashable. “Facebook, the overall winner no matter what phone you have, is significantly more popular on iPhones in terms of both number of users and amount of usage. And while Google+ has made some big moves on Android devices with more than one in three Androiders is on Google+, fewer than 1-in-10 iPhone users are there.”
In case you’re wondering, the usage percentages in the infographic below show what percentage of iPhone and Android populations use the social apps over mobile networks, and the mobile data usage ratios represent the average MB per user, per app, per month.