Online sales during Thanksgiving were up this year, with iPhones and iPads grabbing a large percentage of online shopping on mobile devices. Overall online sales were up 14 percent over 2013, with iOS devices alone counting for a quarter of all sales. iOS devices also had a substantial lead in mobile site traffic.
Yesterday, the average order value on iOS devices was $118.57, only $23 more than on Android devices. But iOS led the way in bringing more site traffic at 36% versus 16%, and in what may be the real killer stat, iOS devices alone accounted for over one-quarter of all sales, with Android at 7%.
Mobile devices accounted for one-third of all online sales this year, up a little less than 10 percent over 2013.