A new report on mobile advertising reveals that Android traffic is finally surpassing that of iOS — but the real story may be tucked away inside, with details that show just how anemic the remaining mobile rivals really are. Forbes is reporting that Apple may finally have a real challenge from Google when it comes to mobile ad traffic, with Android at long last playing catch-up to the iPhone, iPod touch and iPad's dominance.
According to data released in a quarterly report from mobile advertising network Opera Mediaworks, Android actually passed iOS for the first time during the start of 2014, a phenomenon blamed on better Android handsets and higher-quality ads served up to such devices.
Android nabbed an impressive 42.8 percent of all mobile ad impressions compared to only 38.2 percent from iOS, although the report was quick to note that advertisers are far more likely to actually make money from iOS users, who make up 52.3 percent of revenue compared to a more modest 33.5 percent from Android.
The real story, however, is how BlackBerry and Windows Phone trail so badly behind iOS and Android — so poorly, in fact, that the iPod touch alone commands more mobile traffic than either of those platforms combined. More tellingly, Windows Phone makes up a mere 0.18 percent compared to flailing BlackBerry with 1.14 percent.
Not surprisingly, Samsung is the king of the Android device hill, gobbling up 60.22 percent of all Android device traffic, trailed by "others" at 17.02 percent, LG with 11.11 percent, Motorola with 5.72 percent and HTC with 3.32 percent.