While early days results had been disappointing, it appears Apple’s Newsstand iPad magazine model is finally beginning to bear fruit in the form of revenues for magazine publishers. An
analysis conducted by MPA – The Association of Magazine Media—using Kantar Media’s PIB Advance data for magazine ad pages and their tablet edition ad unit database—shows a 6% increase in the
magazine media advertising footprint of print pages and tablet units for 2013. The MPA further notes that reports from major publishers and recent research confirm this positive trend.
All of the top 15 (and 44 out of the top 50) highest-grossing lifestyle apps in the iTunes Store are magazine brands according to iTunes/MPA data as of Oct. 15 2013. Six out of the top ten highest
grossing news apps in the iTunes Store are magazine brands, six out of the top ten highest grossing fitness apps in the iTunes Store are magazine brands, seven out of the top ten highest grossing
food and drink apps in the iTunes Store are magazine brands, and seven out of the top ten highest grossing travel apps in the iTunes Store are magazine brands (iTunes/MPA, data as of Oct. 25 2013).
The MPA reports that for the full year 2013, tablet advertising units increased 16%, with print pages essentially flat at 0.1%. The total footprint of print pages and tablet edition units healthy
6% increase reflects a marked uptick following several years of transition. The data, which analyzed the 69 magazine media titles that measure both print ad page and iPad unit advertising, affirm
that 2013 was not only an inflection year for magazine media, it was a successful year, with consumers responding to the…