ITV, one of the United Kingdom’s most popular channels, has updated its free ITV Player app to add a new “Premium” service, which allows users to catch up on content and to watch live streams of particular channels ad-free.
As explained in a press release announcing the new feature, which launched recently with version 3.0 of ITV Player:
The new ITV Player app for Apple devices introduces a premium upgrade, which allows viewers to watch the last thirty days of ITV’s catch up content across ITV, ITV2, ITV3, ITV4 and CITV without advertising, as well as live simulcast of ITV3 and ITV4 via wifi and 3G. The upgrade costs £3.99 per month.
ITV’s catch up content with ads and live simulcast of ITV’s flagship channel and ITV2 remain part of the ITV Player app for free. When users update the application on their iPhone, iPad or iTouch, they will be given the option to subscribe to ITV Player Premium to receive access to the ad-free content and additional live channels.