The move shows a fascinating media and mobile strategy where Samsung can reward people who bought their phones and Jay-Z can be deeply connected to Samsung smartphone owners. Samsung reportedly paid Jay-Z $5 for each album. The only downside of the deal might be to Jay-Z, who could be alienating fans who have phones not made by Samsung. (Jay-Z used to carry around iPhones and BlackBerrys himself.)
Owners of Samsung’s Galaxy S3, Galaxy S4, and Galaxy Note 2 are eligible to download the app starting today. The first million people to download it get the album for free on July 4. Until that date, the app includes behind-the-scenes footage and other info about the album.