There are plenty of smartphone karaoke apps, but no one has really figured out how to turn the act singing into your phone into addictive social experience (at least not in the United States), according to Alec Andronikov, CEO of mobile startup AnyoneGame.
That’s why Andronikov and AnyoneGame have developed a new app called Just Sing It. The app allows you to choose a song (based on genre and difficulty), find other users in an app, and sing to them. (You can also adjust the sound using different voice effects.)
Then it’s up that other user to guess the name of the song. If they’re right, then both the singer and the listener earn virtual coins, which can be used to unlock additional content. (You can buy coins too, which is how Just Sing It makes money.)
Andronikov noted that most Just Sing It users are in their 20s, and that 85 percent of them are female. There’s already a subtle dating dynamic evolving, Andronikov said, with many guys trying to find cute women to sing to in the app, and asking for other ways to interact with those women — right now, all they can do is sing. Andronikov said he plans to add messaging features, and also virtual gifts. And he plans to launch contests, where the most popular singers can be rewarded with even more coins.
The app recently left beta testing. It has been downloaded nearly 10,000 times, and its users have sung 65,000 songs. Andronikov also pointed out that it currently has a 5-star rating in the Apple App Store.