That being said, there’s a few things that make Kaleidoscope a standout. For one, its high-quality feed of street-style images. Instead of depending on user-generated content for fashion inspiration, Kaleidoscope displays thumbnails of photographs pulled from lookbook.nu or produced on its own. Between 30 and 50 new images are posted each day. The startup is currently forming partnership with select bloggers to bring their content to Kaleidoscope’s feed as well.
Kaleidoscope also brings quality curation to another key part of its service: product recommendations. The app uses ShopStyle‘s API to locate products that match the clothes in each photograph, and internal staff — i.e., the startup’s interns — filter through the options to offer users the best fit.
We also like the app’s integration with third-party networks. It’s easy to share looks straight to Facebook, Twitter and Pinterest.
Kaleidoscope launched on Android in May and was made available for the iPhone for the first time on Thursday. It’s the first in what promises to be a series of ecommerce-driven apps from parent company Inporia. The four-person company was started by Ryan Junee, a serial entrepreneur who co-founded Omnisio (acquired by Google in 2008) and serves as a mentor to 500 Startups and StartMate. It raised $1.25 million in seed funding from Ron Conway’s SV Angel and 500 Startups, among others.
The app only has a few thousand users at present, Junee tells Mashable, but expects that number will multiply quickly now that it’s available on iPhone. The company is also doing a big marketing push around Coachella, including a partnership with Details magazine.
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