Country artist and former American Idol contestant Kellie Pickler is no stranger to philanthropic pursuits. Her latest is a joint venture with the American Cancer Society and Trϋ Protection, a company that produces iPhone cases.
The Bald Beauties campaign stems partly from Pickler’s decision earlier this year to shave her head in solidarity with her childhood friend, who was recently diagnosed with breast cancer. The iPhone 5 cases sold as part of the campaign will raise money for the American Cancer Society, and will help to fund prevention, early detection, and an eventual cure.
The iPhone 5 cases went on sale last week, and will be available until the end of this year. The Bald Beauties pink and black iPhone 5 cases are selling for about $30, $20 of which will go to the American Cancer Society.