Apple appears to the be the primary beneficiary of the Samsung Galaxy Note 7 recall blunders, with replacement devices also prone to catching fire which eventually resulted in the company cancelling production of the Note 7 entirely. This means Note 7 customers have no choice but to choose another type of phone. Obviously, Samsung hopes customers will flock to one of its other phones (like the Galaxy S7) but a report from KGI believes that Apple and Android manufacturer Huawei will be the biggest benefactors.
Ming-Chi Kuo estimates that 5-7 million ex-Note 7 orders will convert into iPhone 7 sales, predominantly iPhone 7 Plus thanks to the dual camera. KGI says Note 7 users will have lost faith in the Samsung brand and have a tendency to like iOS and camera features, making the new iPhone an attractive sale.