Amazon has been a fascinating company to watch. My perspective with Amazon has always framed them as a retailer who fused technology to retail in brilliant ways. Only Amazon's retail strategy was not in physical space but in the digital space.
And their mechanism for commerce was to turn our computers into a cash register. With this backdrop, it is fascinating to analyze Amazon's Kindle Fire initiatives.
When Amazon jumped into the e-book reader market it made a great deal of sense. Amazon had a differentiated advantage due to their massive investment in gaining digital rights to many of the analog books they were selling.
The Kindle readers, tied to the Amazon ecosystem, dominated the e-reader space. Dur... Continue reading >>