After seeing that a movie adaptation was in production, last week I downloaded Suzanne Collins' novel The Hunger Games—and I didn't pay a thing for it. But I didn't turn to piracy. Instead I visited Amazon.com, where the company's new "Kindle lending library" offers those with Kindle hardware and an Amazon Prime subscription one free book to read each month. It's a terrific new benefit for Prime users, and it's clearly designed to hook people on Amazon hardware (like the new Fire tablet) and digital content.
Amazon attracts more customers to e-books, readers get free content, and publishers get paid. Everyone's happy, right?