Ming-Chi Kuo has today released a report that is good news for Apple. The first week of October is a national holiday in China. Kuo is reporting that most domestic phone manufacturers saw sales fall year-over-year during Golden Week. Kuo blamed insufficient innovation, and believes that some proportion of consumers are leaning on older iPhone models or awaiting the upcoming iPhone XR launch on October 26.
Kuo says that he estimates iPhone XR replacement demand in China to be higher than last year’s cycle with the iPhone 8.