Google's latest Android ad aired tonight at the Grammy's, and it was only fitting that it use music to play up Google's drive for originality. Here, we watch a pianist play on a normal piano. Each key sounds different. But what if, the ad asks, each key sounded the same?
It's clear that the ad is aimed squarely at iPhone users, who can all expect the same experience across their devices. Say what you will about fragmentation and the slow release of new software. At least each Android phone is unique in its way.
A piano has 88 keys. Each one is different. But what if they were all the same?