As part of Lenovo’s major ongoing restructure, the company has recently stated that it will dissolve its mobile division and fold it into Motorola. Another report also suggested that Lenovo would be replacing its Vibe series of smartphones and possibly its Lemon series too in order to simplify its product portfolio. However, Lenovo has since dismissed the latter point and insists that its Vibe brand will be sticking around.
“Vibe remains an important brand in the Lenovo mobile family … We plan to continue to expand and grow the franchise in select markets around the world.” – Lenovo spokesperson
So what’s going on? Well, we know that Lenovo is reorganizing its smartphone business under the legal Motorola entity. The company has also stated that it will rely on Motorola to design, develop and manufacture smartphone products. However, this doesn’t necessarily mean that all Lenovo branded smartphones will disappear, and we can probably expect Lenovo to keep some of its brands around in regions where they are proving popular. What we don’t know is how these changes will affect the design of Lenovo’s future handsets.
The original report had suggested that Lenovo would axe some of its own brands to make room for Motorola’s portfolio, so as not to create conflicts across the various market segments. Case in point, the Lenovo Vibe and Moto G/X ranges both target the mid-tier of the market. However, the two names currently see different levels of success around the globe, take Asia verses the US for example. The key to Lenovo’s statement is “select markets.”
Both the Vive and Moto brands will continue to be sold and developed, at least in the near future, despite all being integrated under a single organization.