Lensbaby is planning to make an iPhone version of its popular selective focus lens range. The company’s existing lenses for DSLRs allow a small focal point to be positioned in a scene, creating some whacky burred effects in the rest of the image. I’ve used one on my DSLR, and it’s fun to play around with.
A magnetic attachment system means that you’ll be able to combine the Lensbaby with any existing magnetic iPhone lenses you already own.
It’s currently just a Kickstarter project, but with half of the modest $20,000 goal already reached just one day in, it seems pretty certain to make it into production. As of the time of writing, you can reserve one for $50, a $20 saving on the planned retail price.