Well, this isn’t something you see every day. Ever since the release of the LG Optimus 2X about a year ago, and up until yesterday, LG has been lying to its prospective customers.
It happened in the company’s native South Korea, and it all has to do with the type of camera flash included in the smartphone. LG was referring to a Xenon flash in all its marketing materials for the device, when in fact it’s nothing more than an LED unit like in virtually every other smartphone out there nowdays.
Xenon flashes are akin to those found in standalone digital cameras, and they are much better for taking pictures. They do have some disadvantages, though. They’re more expensive than their LED counterparts, require more power and occupy more space, and can’t be used as video lights (since the Xenon flash can only function for a very short period of time before recharging). The Nokia N8, for instance, comes with a Xenon flash, and that is one of the reasons why that phone still isn’t matched in terms of picture quality for shots in low light.
LG has apologized for its ‘mistake’ and vowed that something like this won’t happen again. OK, so someone was dreaming while they were writing the official specs down. It happens. But taking one full year before acknowledging the error is really… something. Here’s hoping that LG Korea has finally hired some professionals to take care of this stuff in the future.
In the meantime, many consumers have requested refunds from LG for the phones they bought based on what has clearly been false advertising. More than 400,000 LG Optimus 2X smartphones have been sold in South Korea so far.