It's no secret that Android's dominance of the smartphone world is due in part to the sheer number of models available running the OS. This abundance of choice, while undoubtedly good for consumers, presents a challenge for OEMs as they design and build handsets: how to craft a device that stands out from the crowd? At this point, we've seen slabs of all sizes, a legion of landscape sliders, and a dual-screen oddity join the Android family. Now, LG has created the DoublePlay, giving users both a hint of the Echo's dual screen experience along with a split physical keyboard for tactile typing. In doing so, the company has accomplished something we weren't sure was possible by building a unique Android phone. The question is, does this unusual form factor provide an improved user experience, or is it destined to go down in gadget history as a gimmick?