In conjunction with MWC 2014, LG released their take on a “mini” version of their flagship device, the LG G2. While some consumers continue to hope manufacturers will decide to release devices on par from a hardware standpoint with flagship devices, just in a smaller form factor, the manufacturers seem to think scaling things down includes the specs. LG is no exception as the smaller form factor for the LG G2 mini also comes with scaled down hardware. The goal, as revealed by LG’s Dr. Jong-seok Park, is to make a device that is “a very attractive option for mid-tier markets” by keeping costs down with less expensive, less powerful components.
Although the LG G2 mini is a G2 in name only it seems, LG does stress that buyers get the benefits of their G Series design and options provided by their user interface. Thus, the LG G2 mini comes with the same Rear Key as the G2. It will come with Android 4.4 KitKat installed along with LG UX features like Knock Code.
LG will start shipping several variants of the device, depending on whether single or dual SIM is needed or 3G/4G coverage, to CIS countries in April with markets in Europe, Asia, Latin America, the Middle East and Africa following soon thereafter. The LG G2 will be available in Titan Black, Lunar White, Red and Gold. Hit the break to read LG’s full press release.
GLOBAL LAUNCH OF LG G2 MINI BRINGS PREMIUM EXPERIENCE TO MID-TIER MARKETS
UX Features Found in Premium G Series Now Available in Smaller Form Factor
SEOUL, Mar. 27, 2014 — LG Electronics (LG) is bringing its first “compact” G Series smartphone to the global market, First unveiled in February at Mobile World Congress (MWC) in Barcelona, the G2 mini offers the design excellence and premium UX features of the award-winning LG G2 in a smaller form factor.
As the smallest LG G Series phone yet, the G2 mini retains the innovative design heritage of the Rear Key and minimalist style first introduced in the LG G2. The 4.7-inch IPS display and 2,440mAh removable battery complement the Quad-Core CPU and Android 4.4 KitKat OS for a seamless multimedia experience. Offered in both LTE and 3G versions, the G2 mini is the perfect device for customers moving up from a feature phone or upgrading their current smartphones.
G2 mini comes preloaded with Knock Code™, which enables users to power on and unlock their LG smartphones in one easy step by tapping a personalized “knock” pattern on the phone’s display. It offers greater security as the pattern can be made up of a sequence of two to eight taps, allowing for more than 80,000 possible combinations. Knock Code™ can be entered on any area of the display, makingone-handed entry effortless and convenient.
“The compact G2 mini offers a combination of design, hardware and UX features previously unavailable in its class, making it a very attractive option for mid-tier markets,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With the G2 mini, our objective is to allow a much larger consumer base to be able to experience the key benefits of the G2 UX in a smaller form factor. And to that end, we’re confident we’ve succeeded with the G2 mini.”
In order to meet the diverse needs of customers worldwide, the G2 mini will be available in several variations t 3G/4G LTE, Single/Dual SIM and four vibrant color options including Titan Black, Lunar White, Red and Gold depending on the region. Roll-out will being in April in CIS countries followed closely by markets in Europe, Asia, Latin America, the Middle East and Africa. Details of availability in these and other countries will be announced locally in the weeks ahead.