The growing LG G4 range has just received another new member, following the launch of the G4 Stylus and G4 C earlier in the year. Today the company announced the G4 Beat, which LG says will offer value but won’t compromise on performance.
The G4 Beat is a little smaller than the high flying G4 flagship, shrinking from 5.5-inches down to 5.2 with a Full HD (1920×1080) resolution, rather than QHD (2560×1440). This is a very minor trade-off and the phone also seems to have retained the G4’s subtle curved display.
There’s also a downgraded 8 megapixel camera on the back and a 5 megapixel camera on the front, but the flagship laser auto-focus module and manual shooting mode remains. Interestingly, a 13MP camera will be available in the Latin American market.
“Too often, mid-tier phones sacrifice overall usability in order to include that one killer feature … Our goal with the LG G4 Beat was to create a phone that was not only well- balanced in terms of display, camera, performance and design but delivered terrific value and satisfaction.” – Juno Cho, CEO of LG Mobile
An octa-core Qualcomm Snapdragon 615 powers the handset, which is a commonplace chip in today’s mid-tier market, along with 1.5GB of RAM, half of that available with the G4. The battery is also chopped down from 3,000mAh to 2,300mAh, but with less power hungry components the phone’s battery life should still be adequate.
Overall, the LG G4 Beat looks like it does a pretty good job at bridging the gap between the mid-range market and LG’s latest flagship.
LG’s mid-range product portfolio has been instrumental in helping the company secure share in emerging markets such as Latin America. Its range of handsets has also kept LG more competitive with China’s low cost manufacturers. As a result, the company made a £475 million profit last year.
The LG G4 Beat is scheduled for an initial launch in Europe and Latin America, although exact dates are yet to be announced, followed by a global rollout shortly afterwards. Pricing is expected to fall somewhere around the €400 mark (~$440), but will vary slightly depending on the market.