When cell phones were first introduced to the world, functionality took over form – and had a pretty long run before the design engineers decided that aesthetics should no longer take the back seat, but also be thrust to the forefront. Well, the LG Optimus L-Series is one such smartphone in the modern day context, where it has been thrust into the limelight thanks to a fashionable debut. In what is an exclusive collaboration with Vanity Fair UK and British celebrity fashion photographer Ralph John Perou, the LG Optimus L-Series targets style connoisseurs with an eye for great technology.
There are many models in the fashionable pictorial spread who hail from diverse backgrounds, ranging from dancers to makeup artists to neuroscientists, but the unifying factor that brought all of them together? Their effortless and strong sense of style, which is something that LG hopes to associate with the LG Optimus L-Series. While the LG L3 and LG L7 were launched earlier this year, there is still the L5 that is said to be released to the market sometime in the second half of this year. [Press Release]