The original Prada Phone, LG would have us believe, was the inspiration for the iPhone. Just four months after LG won the iF Design award for its groundbreaking design, Steve Jobs took to the stage at Macworld and turned the entire industry on its head. There were similarities between the two devices, but while both had touch-based UIs, capacitive displays, and strong black bezels, there was a key difference: software. Whereas the iPhone introduced the world to pinch-to-zoom, Google Maps integration, and desktop-quality web browsing, the Prada ran a Flash-based OS that looked great, but accomplished very little. The Prada Phone 3.0 is LG's attempt to finally nullify that disparity.