The flagship 'Voyager' app will strip back the current design to make it much more mobile-friendly
LinkedIn (Android, iPhone) is about to unveil a stripped back, slick, and sterilized new version of its mobile app. But it's not a revolutionary redesign - in fact, you'll find the new format suspiciously familiar.
Everyone's favorite professional and recruitment platform gets nearly half of its traffic from mobile, and as CEO Jeff Weiner revealed a mock-up of the new flagship 'Voyager' app at yesterday's Talent Connect conference, he admitted that a new look was long overdue.
“We decided to hit the pause button, and we asked ourselves the question, if we could start all over, what could we build from scratch?” he said.
The app update, which will be rolling out over the next few weeks for iOS, Android, and the mobile web, will include a messenger function, better-organized sections showing posts from users’ networks, and an easier-to-use job search tool. And it will look and feel exactly like Facebook (Android, iPhone).
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The new features, which are the first major overhaul since Weiner took over as as product director after the departure of former product head Deep Nishar, will include the following revamped sections:
Home: designed like a news feed, where news articles and suggestions surface for users
Me: with stats about profile views and mentions
Messages: which abandons LinkedIn’s old inbox in favor of a more informal chat interface
My Network: where activities associated with your connections are monitored
Search: where users can look for potential connections, follow companies, and access other information available on LinkedIn
It will certainly be interesting to see if the Facebook-themed redesign will cause a simultaneous shift in tone. LinkedIn has, after all, made its name on being the professional social media outlet. Will its new casual look hit the right note? We're looking forward to checking it out in the coming weeks.