Apple's highly anticipated September media event is being held today in Town Hall auditorium at the company's headquarters in Cupertino, California. The event begins at 10:00 AM Pacific Time / 1:00 PM Eastern Time, and Apple is expected to unveil new iPhone 5S and iPhone 5C models while also providing a final overview of iOS 7 before the redesigned operating system launches to the public.
Unlike the past several Apple media events and keynotes, it does not appear that the company will be offering a live video stream of today's event. Prior to other recent events, an "Apple Events" channel has appeared on the Apple TV and the company has promoted the live streams on its home page, but none of those indicators have appeared so far.
In addition, we will be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the event unfolds. Separate news stories regarding the event announcements will go out through our @MacRumors account.
Apple's online stores around the world are currently down in advance of the event.