With Apple’s gargantuan iPad Pro going on sale around the world today, this will certainly up a whole new product line for third-party accessory-makers. But one of the first official Apple partners on the scene is Logitech, which is today rolling out its first ever accessories designed directly in collaboration with Apple.
The $150 Logi Create Backlit Keyboard Case caters specifically for the iPad Pro’s new Smart Connector port, which essentially removes the need for a separate battery, Bluetooth pairing, or on & off switch. It’s designed to emulate how a keyboard on a laptop functions — friction-free.
“We worked closely with Apple to design the Logi Create, and unleash even more possibilities,” said Michele Hermann, vice president of mobility at Logitech. ” The result is a functional yet beautiful case, and the best iPad keyboard we’ve ever created.”
Above: Logitech: iPad Pro Keyboard Case
Though Apple is selling its own Smart Keyboard for the iPad Pro, Logitech’s incarnation costs $20 less, so it could help woo some buyers on the price-point.
Founded out of Switzerland in 1981, Logitech has become synonymous with mice and keyboards over the past few decades, but with the move away from traditional PCs, the company has been shifting into other verticals. In an interview with VentureBeat last week, Logitech CEO Bracken Darrell said that many tech companies take design cues from Apple in their products, and Logitech is no different.
“In as much as Apple is the best at it (design), I think we all take design cues from Apple,” said Darrell. “Apple raised the standard of excellence in hardware products. But our target is different, and our goal is different. Do we take cues from Apple? Everybody does. But we really run our own program.
Darrell added that the company’s goal is to create an iconic product each time. “We’re going to be where we think we can create an amazing experience, create a platform that can grow over time, one that we can be the leader in.”
Keyboard cases may not be one where Logitech will lead in, but the company is branching out into home-automation plans to enter “6 or 7” new product categories in the future.