Marc Newson, a close friend to Jony Ive and famed designer himself, spoke recently to the Australian Financial Review about the reaction to the Apple Watch so far.
“As far as I’m aware, it’s been enormously successful however you gauge it. The point is, it’s the beginning of something. I think people, consumers or analysts, whoever, are so impatient. Everyone wants immediate, instant recognition, instant understanding,” he said.
Apple hasn’t disclosed Apple Watch sales to date, Tim Cook citing competitive reasons, but analysts ball parked numbers around 3.95 million last quarter. Newson suggests Apple Watch will reach iPhone levels within five years. (Apple sold 48 million iPhones last quarter.)
“Look at the iPhone: it was a game-changing thing. And I believe that this product – for many, many reasons people are not aware of because they haven’t thought ahead or they just don’t know – will become a similarly game-changing thing. In five years’ time I have absolutely no doubt this will be right up there.”
Newson, who officially joined Apple over a year ago, has previously spoken about the Apple Watch and its role in the fashion space as well. When asked about his own experience with Apple Watch, Newson described checking alerts on it rather than his iPhone as liberating and cited the fitness aspect as especially positive.
“I exercise, probably not enough, but I can say without a shadow of a doubt that I am more conscious of my physical wellbeing because of this than I was six months ago.”