We’re happy to announce the launch of a completely new Mashable for iPad app today! And, we’re proud to say that Mashable for iPad is presented by Mercedes-Benz.
We enlisted our old friends at Code & Theory to help us, and time-boxed ourselves into releasing in March. This made our design and development process as agile as it could ever be. And, after many late nights and weekend hours, it’s great to see it live in the App Store today.
The rule of thumb for this app: As you swipe to the right, you’ll get deeper into specific content. As you swipe down or up, you get more stories. You’ll be able to search the universe of Mashable content, or dive directly into a channel like Social Media or US & World. As you then scan articles in the main story stream, you can immediately share to Facebook, Twitter and LinkedIn (all three with one tap), or tap a story to expand it in a reading pane. Once you’re reading the story, a social pane will lock on the right side, allowing you to read or post comments.
From the story stream or when reading an article, you can swipe down into an almost infinite trove of stories that dynamically load ahead of your movement. This is my favorite feature: After I find an article I want to read, I swipe down the page so that the next article immediately loads below. It’s very efficient.
Here are some of the key highlights:
Innovative design, built from the ground up, that allows readers to quickly find the stories they want, and easily read story after story.
A beautiful photo and video gallery viewer.
The ability to share a story to Facebook, Twitter and LinkedIn, all at the same time, with one tap.
A new social pane for reading and writing comments.
We hope you enjoy the app as much as we do. True story: When I asked Dan Gardner, co-founder of Code & Theory, what we should do with all of our “free time” now that we’re not working through nights and weekends on this app anymore, he gave a response that literally made me laugh out loud: “Apologize to our wives.”