Mast is a mobile network virtual operator with a difference. Mast is designed around the premise of using two mobile numbers on one smartphone, so it’s ideal for using that one smartphone for both work and personal life. Mast’s technology allows for the billing and data to be kept firewalled: if you have a Mast work ‘phone provided by your company, you will be able to keep your personal calls away from your work calls and vice-versa. The software works without using a different application to make and receive calls but instead you tell the device what line to use. For the individual plans, Mast costs $50 a month for unlimited calls and texts on two lines plus 2 GB of data: extra data costs just $10 a GB. This is a pricing structure very similar to Google Fi, just $10 more for the basic package. For the corporate customer, Mast offers much more as their system integrates with leading client relationship software, such as Salesforce and Dynamics, in very much the same way that a desktop computer and ‘phone work. Mast’s software provides businesses with the ability to record or transcribe calls plus billing systems designed to “integrate and analyze business communications data with a broad range of enterprise applications.”
Mast aims to blend the best of existing BYOD (Bring Your Own Device) solutions with providing employees with a corporate-issued device. Their “mobile first” solution means employers can stop using desktop ‘phones and instead carry around their one number with them, giving them the ability to stop receiving work calls and instead use the device as their personal mobile handset.
Earlier this week, Mast announced that it would be introducing the Mast service for the Samsung Galaxy S6, S6 edge, S7 and S7 edge smartphones running what it called “the new Android M operating system.” Whilst this in itself is interesting, Mast added to the announcement that it is also offering the industry’s first commercial integration with the Samsung KNOX Cloud SDK. Samsung have invested into Mast and the announcement goes on to explain that the two companies will work together to “develop and deploy unique solutions that leverage Samsung’s market-leading devices and KNOX platform capabilities.” Both Mast and Samsung executives praised this announcement and with good reason: although Samsung is not acquiring a network operator, the Mast idea and platform is a great way to push sales. Mast’s keen focus on allowing both businesses and employees to get the best of both worlds is a good fit with Samsung.