Yu Televentures, the subsidiary of Micromax, has announced its second smartphone following the roaring success of Yu Yureka. The Yu Yuphoria promises to grab eyeballs courtesy its metal-frame in spite of its low price point.
Bearing a price tag of just INR 7000 (~ $110), the smartphone sports a metal frame surrounding its edge while its back is made of soft-touch plastic. The device features a 5-inch IPS LCD display with HD resolution guarded by Corning’s Gorilla Glass 3. Above the display, there is a 5MP, f/2.0 selfie camera, while the back sports an 8MP, f/2.2 camera with 1080p video recording. The camera on the back is placed in the center and features a ‘Saturn rings’ design that is expected to be the hallmark of future Yu phones.
It is powered by a quad-core 64-bit Qualcomm Snapdragon 410 SoC, Adreno 306 GPU, and 2GB of RAM. It runs famed Cyanogen OS 12, based on Android 5.0 Lollipop. There’s 16GB of internal storage, which can further be expanded via a microSD card.
On the connectivity front, the device comes with 4G LTE bands along side dual-SIM support. The battery capacity is 2,230 mAh and there’s support for Quick Charge 1.0. The Yu Yuphoria comes with an embedded Wolfson audio chip which promises stunning audio quality. It’s a surprise to see it at this price point as Wolfson generally provides hardware for the Galaxy S flagships. The loud speaker on the back promises 85+ dB loudness for audio.
The device will only available through Amazon India, and is expected to compete with the likes of the Xiaomi Redmi 2 and the Lenovo A6000, which were introduced in India earlier this year. Yu is planning to beat Xiaomi and OnePlus at their own game by launching value-for-money devices.