Micromax Informatics Ltd., India’s leading handset player and the 10th largest player in the world, unveils the Canvas Spark 2 Plus exclusively with Snapdeal. The first out of the box Android Marshmallow smartphone further reiterates the company’s vision to lead the connected devices revolution by making affordable devices for Indian consumer with user-friendly functionality, as well as providing 3G connectivity to them at an unbeatable price of INR 3,999. With the launch of Spark 2 Plus, the company is all set to further exceed the benchmark created by the Spark series with the sales of more than 1.5 million units as of now.
The Canvas Spark 2 Plus is powered by Android Marshmallow and sports a 5-inch protected FWVGA screen along with a 1.3GHz quad core processor. The phone supports 3G connectivity, 8GB ROM and 1GB RAM. The other specifications include a 5MP rear camera and a 2MP front camera and a 2000 mAh battery.
Targeting the first time users, Canvas Spark 2 Plus comes with Indus, a regional language solution to ease consumers into the world of smartphone. The Canvas Spark 2 Plus comes loaded with Indus which supports 10 regional languages to get new users comfortable right from the start. Users can type, chat or change the menu of their phone in their preferred language. One can swipe right to translate or left to transliterate their messages in the language they want to communicate in.
With its earlier three smartphones launched in the last 12 months - Canvas Spark 1, Canvas Spark 2 and Canvas Spark 3 selling more than more than 1.5 million units till date, Spark series has created a legacy. The Spark series have garnered excellent customer feedback with over 87000 positive ratings and an overall rating of 4.5 stars out of 5 from consumers. The Canvas Spark series has built a very strong equity with its users that over 94 per cent users have recommended the product to others on the Snapdeal website. The partnership with Snapdeal simplifies the process for millions of new-age Indian consumers to get their Canvas Spark smartphone with just a few clicks.
Commenting on the new launches, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “A large number of consumers are still using feature phones or second hand phones, which provide immense scope and potential for them to upgrade to affordable smartphones. With the launch of the Canvas Spark 2 Plus, we are offering first time users with a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in for this device.”
He further added, “Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favorable impact in the ecommerce channel capturing over 11 per cent of the exclusive online market last year. Our new Canvas Spark 2 Plus will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”
The phone will be available in three colors- Metallic Grey, Copper Gold and Champagne Gold exclusively on Snapdeal starting from today.