Today during a PAX East panel called Console Launches: A Post Mortem, Microsoft's Larry "Major Nelson" Hryb acknowledged that it was a real challenge getting the Xbox One message across last summer when the console was originally announced.
The Xbox One was "very complex to explain" to consumers, Hryb said. He went on to explain that when you're marketing a product, whether it's an Xbox One or a phone or even a stapler, you need to be very clear to the customer about why they need the product in question.
For the Xbox One, "It was definitely a challenge" in getting that message across, Hryb said. Presumably, Microsoft thinks it has improved its Xbox One messaging to date, but Hryb did not say one way or the other.