A few days back it was revealed by Jim Ryan, the guy who heads Sony Computer Entertainment Europe, that the PlayStation 4 has absolutely dominated the European market with the console’s share being over 90% all across continental Europe. Sony’s gains are Microsoft’s losses and Redmond is aware of the fact and acknowledges that it needs to “do better in Europe.”
The acknowledgement comes from Xbox chief Phil Spencer who agrees that “We need to do better in Europe,” adding that “When I look globally, mainland Europe is definitely an area we want to focus on.”
It is important though to look at the historical performance of both consoles in Europe, the PlayStation has historically fared much better in Europe than its rival, and this is a trend that Spencer also mentions during his interview.
Spencer agrees that “Sony does a really good job in those markets,” while pointing out that the company has had a long history there from the time when Microsoft wasn’t even in the business.
As far as global sales go the Xbox boss says that the console is doing really well in Latin America whereas sales figures in the United States “keep going back and forth,” also mentioning that this is good competition between the companies which is good for the industry overall.