Above: The white Xbox One that gamers can get for $350 with a free copy of Sunset Overdrive.
Image Credit: Microsoft
The Xbox One may have finally found its footing at $350.
Microsoft’s Xbox marketing boss Yusuf Mehdi posted a blog on Xbox.com today boasting about the system’s recent performance and that it has started outselling the PS4. As you might expect, Mehdi’s post features a lot of corporate speak about the big games that the Xbox One will rely on to generate excitement this holiday, but Mehdi went on to detail how the console’s recent price drop is spurring sales. Earlier this month, Microsoft revealed it would drop the price of the Xbox One by $50 until early January, and that means you can now get the system, often bundled with a game, for less than the $400 PlayStation 4. This is something that consumers are responding to, at least according to Microsoft.
“The response to this wave of blockbuster game releases and new bundles has been amazing,” wrote Mehdi. “Sales have skyrocketed since the new price took effect on Nov. 2. Compared to the previous week, Xbox One sales in the US have more than tripled, which is exciting as more and more friends will be playing together this holiday. As we head into the busy holiday season, Xbox One led generation eight console sales in the US for the past two weeks. Shortly, we will have sold in to retailers more than 10 million Xbox One consoles.”
That 10 million number does not reveal how many people have bought Xbox Ones worldwide. Instead, it is simply an indicator of how many it has shipped to retailers. Still, it’s a good sign for Microsoft that the system is selling better now that it is cheaper than the competition.
This most recent price drop isn’t the first big move Microsoft has made since last year to help the Xbox One sell. In May, the company dropped the price of the box from $500 to $400 by removing the bundled Kinect vision camera. In September, Microsoft introduced a free-game program timed to the release of Destiny. Anyone who bought an Xbox One during that month would get a free full retail release. Microsoft has also worked with publishers to introduce a variety of bundles — many of which are priced at exactly the same price as the standard console. While many of these maneuvers helped Microsoft, none helped it outsell the PS4.
Today’s announcement suggests that Microsoft has finally found the combination of price, games, and bundles to outperform its biggest competition. And that could last throughout the holiday.
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