Microsoft isnt through expanding its reach into the App Store. The tech giant is close to, or has already purchased, personalized news reader Prismatic. Thats according to a new report from TechCrunch.
A number of other tech companies, most notably Apple, have expressed interest in purchasing the startup as well.
The app, which is available for iOS, Android, and the Web, is designed to offer news that you find interesting from a number of different specified topics.
It originally landed back in 2012, and our own Christine Chan described it as Pandora for news in her review. The last major update arrived with version 2.0, which was unveiled in July 2013.