Jun 7, 2018 | Multinational tech giant Microsoft will lead the annual Tel Aviv Pride Parade with a truck designed to mark 20 years of community heritage in the city. The concept of the Microsoft truck will also be centered around the city’s first pride parade, which was called the Tel Aviv Love Parade in 1997. It will also be designed to pay homage to the colorful bird feather Jean-Paul Gaultier costume worn by popular Israeli transgender singer Dana International after she won the Eurovision Song Contest in 1998. The truck will be led by Microsoft employees and activists of the Tel Aviv LGBT Community Center with music from Galgalatz and DJ Dalit Richter. Microsoft prides itself in a diverse and inclusive work environment that consists of a wide range of people and is an important part of the company’s culture and business strategy.