Since Microsoft announced that the Kinect would be a central, packaged part of every Xbox One sold, some have expressed concern that Microsoft might use the device to gather information about players for marketing purposes. In recent days, the company has given slightly different responses to that concern, depending on which executive is speaking.
Last Thursday in a NeoGAF thread, Microsoft Director of Product Planning Albert Penello pushed back hard against the idea that Kinect would be collecting marketing data. Penello said he wasn't aware of any active work being done in that area, and he said that if such a feature was introduced, "You can be sure it wouldn't happen without the user having control over it. Period."
A couple of days later, Microsoft Corporate VP for Marketing and Strategy Yusuf Mehdi had a decidedly different focus in remarks he gave to the Association of National Advertisers' "Masters of Marketing" Conference. As Advertising Agereported, Mehdi's speech hinted at the potential for Microsoft to use data from Kinect and general Xbox One use for market research in the future.