With more and more video content being consumed every day on things like the Apple TV, PS3 and Xbox 360, having an exceptional recommendations system is becoming an essential part of the viewing experience. Microsoft knows how important this is, and today it announced it's reached a multi-year deal with Tel-Aviv-based firm Jinni to enhance entertainment discovery on the Xbox platform. The newly minted agreement will see Jenni's own engine, dubbed Entertainment Genome, vastly improve Xbox recommendations by utilizing its "deep knowledge of every show and movie in the Xbox Video catalog." It's worth noting Jenni has plenty of experience in the insight field, having previously been pegged by Time Warner and Vudu to power their intelligent search efforts. For its part, Xbox General Manager, Dave Alles, says there's excitement to combine Jenni's taste-and-mood engine with Microsoft's Conversational Understanding, which he hopes can make "finding something to watch on Xbox as fun as watching it."