Microsoft is set to unveil the next-generation of Windows tomorrow. The new operating system, currently known as Windows 8, is the tech giant’s attempt to regain ground that it has lost to Apple, which surpassed Microsoft last year as the world’s most valuable company.
This presents a dangerous problem and an opportunity for Microsoft. The tech giant cannot let Apple monopolize the tablet market like Microsoft did with the desktop OS. That would seal its fate as a technology power destined to diminish into a shell of its former self.
There is a need for a legitimate alternative to the iPad, though, and the company that gets it right will emerge in a strong position to take a big piece of the fast-growing tablet market. Success in tablets would boost Microsoft’s profits, ease investor concerns about the shrinking PC market and set it up for future growth.
That’s where Windows 8 comes in. The next-generation OS, which will be unveiled at the Microsoft Build conference on Tuesday, is not only designed for PCs, but it is also made to work on tablets as well. We got a taste of its touchscreen capabilities at the D9 conference earlier this year, but we expect Microsoft to unveil the first Windows 8 tablet during Tuesday’s keynote. Our sources tell us that the device will be manufactured by Samsung, but has been designed meticulously by Microsoft in an attempt to create the iPad alternative.
Will Microsoft’s gamble work? Can the company create an OS that works seamlessly on both tablets and PCs? And most of all, will it be useful enough, different enough and cheap enough to give the iPad a run for its money?
We’ll be closer to knowing the answers to those questions on Tuesday morning. The tablet wars are about to begin in earnest.