Prior to the release of the Microsoft Surface 2 and Surface Pro 2, the Redmond company’s first generation of Surface tablets did not sell as well as they should have, leaving Microsoft with plenty of leftover stock which was a potential $1 billion write-off, which also resulted in Microsoft slashing the prices of the tablet drastically in a bid to boost sales. Perhaps the price slashes could have paid off because in a recent report from Chitika, it would seem as though Microsoft’s tablet traffic for the holiday season was actually a little bit higher than Google’s Nexus offerings, despite tablets such as the Nexus 7 being priced pretty cheap, making them more affordable alternatives.
Chitiki based their findings on a sample of over 10 million smartphone and tablet ad impressions from their network, and took the holiday season to be from the 20th of December up to the 29th of December 2013. Based on this, it would seem that Apple’s iPads are still dominating the tablet scene, followed by Amazon with their Kindle Fire offerings, followed by Samsung, and then by Microsoft, and finally Google. Of course this is based on a short period of time and perhaps if we were to look at the larger picture, the numbers might be different. What do you guys think? Could price slashes be why Microsoft’s tablets are doing slightly better than Google’s?