MacBook aficionados, Microsoft wants you to consider its Surface Pro 3 hybrid tablet/laptop as a potential alternative. Its marketing team has put up a microsite that aims to convince those mulling a move to bite the bullet.
The resource centre walks any prospective switcher through four steps (discovering Windows, discovering Surface Pro 3, moving your content and making the Surface Pro 3 interact with the rest of your Apple ecosystem).
Microsoft debuted its Surface range back in 2012 and it has proved to be a relative success given that Microsoft released two subsequent iterations. It has however yet to release the successor to the Windows-RT-powered Surface 2.
The site targets Apple's MacBook Air, more specifically the 11-inch model. That said, while a similarly configured Surface Pro 3 costs the same as a MacBook Air, adding a Surface Pro 3 type cover bumps the price by nearly 15%.