[UPDATE] DiGiovanni tells the Xbox Wire that a MLG app for Xbox One will launch later this year.
The original story is below.
Major League Gaming today launched a dedicated streaming app on Xbox 360 that will allow users to watch live broadcasts of professional events--including this weekend's Call of Duty Championship--as well as original programming like the network's eSports Report show.
"The MLG app for Xbox 360 brings our content directly to gaming fans on Xbox Live," MLG CEO and cofounder Sundance DiGiovanni said in a statement.
DiGiovanni pointed out that MLG users watched 54 million hours of video content in 2013. He said he expects consumption of video content to "greatly increase" this year thanks to the arrival for the Xbox 360 app.
"We continue to deliver content on Xbox that we know our audience craves and MLG's premium programming was something we saw a high demand for," Xbox marketing executive Yusuf Mehdi said.
The MLG app is available today on Xbox 360 in the United States, Canada, United Kingdom, and Australia. You'll need an Xbox Live Gold subscription ($60/year) to access the content.
Below is a selection of MLG.tv programming that will be available through MLG app on Xbox 360.
Call of Duty Championship presented by Xbox -- March 28-30
MLG's eSports Report -- airing Thursdays at 7pm EDT