The low-end war is heating up in India, land of Android One and Yureka Yu. The latest salvo comes from Motorola, which just launched the 3G version of the new Moto E for just Rs. 6,999.
Lunched on February 25, the second generation of the Moto E ups the specs but keeps the same low price tag that made its predecessor stand out in the crowd. The 4.5-inch device is now making its way to India, and the fact that it took Motorola just two weeks to bring it here speaks volumes of how important is India to the Lenovo-owned company.
The Moto E (2015) is now available through Flipkart in black or white, at a price of Rs. 6,999 (about $110). According to the listing, this is an “introductory offer price” valid for the initial batch, so you may want to make up your mind fast.
While the Moto E (2015) packs LTE in some other markets, the version selling on Flipkart is 3G-only. Other specs include a 4.5-inch 540 x 960 pixels screen, a quad-core Snapdragon 200 processor, 1GB of RAM, 8GB of expandable storage, and a 5MP rear camera.
The new Moto E will go up against similar priced Android One offerings, from local manufacturers like Lava, Spice, and Micromax. The latter is also offering the Cyanogen-powered Yureka, through its Yu sub-brand, though the 5.5-inch Yureka is in a somehow different class and costs around $140.
India has become a key market for Motorola; the two generations of the Moto G, in particular, did really well here, and the fast release of the cheaper Moto E (2015) suggests Motorola is eager to grab even more share, at the cost of thin margins. But it’s not just low-end – the mighty Moto Turbo arrived in India earlier this week, following its debut in Brazil, another focus of Motorola.